Playboy fights slump with Web site (AP)

August 22, 2007 – 1:28 pm

West Virginia University senior Adam Gibson 'hawks' free t-shirts promoting the launch of PlayboyU.com in Morgantown, W.Va. Monday, Aug. 20, 2007. Playboy U is an online social networking site dedicated solely to college students. The venture comes as Playboy's 54-year-old magazine continues to lose money and readers. (AP Photo/Dale Sparks)AP - Playboy is heading back to school to boost the bottom line. Riding a wave of renewed popularity among consumers around the globe, Hugh Hefner’s Playboy empire is set to launch a sexy social networking site dedicated solely to college students, its latest online venture as it tries to reinvigorate its stagnant finances.


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