TiVo looks to serve up demographic data to marketers

November 8, 2007 – 10:14 am

Don’t you dare criticize TiVo’s ad collecting / disseminating department for slacking off, as just months after it launched StopWatch to offer up second-by-second viewing data, the company is planning to also hand over demographic information about its customers. The move is certainly likely to shift TiVo into Big Brother’s list of most highly-regarded outfits, as the information that will soon be shared with advertisers includes “age, income, marital status and ethnicity.” There’s no telling how much coinage TiVo will be raking in for such detailed data, but at least users can now watch intently knowing full well that they’re letting it all (and we mean all) hang out — intentionally or otherwise.

[Via Reuters]

Read | Permalink | Email this | Comments

Office Depot Featured Gadget: Xbox 360 Platinum System Packs the power to bring games to life!